ABOUT
New Afro is a cultural platform dedicated to showcasing African contemporary art and making it accessible to wider audiences.
Built on art curation and the Art.store, New Afro creates opportunities for artists with African backgrounds to share their work internationally. We work with artists, cultural institutions, creative entrepreneurs, and brands who want to build meaningful, sustainable connections across continents.
Cultural & Curatorial Practice
Through curated exhibitions with international cultural institutions, we provide a platform for emerging and established artists to explore identity, heritage, and social change. Our work bridges cultural art scenes, amplifies diverse voices and artistic narratives, and challenges barriers in the art world.
Art.Store & Creative Agency
Through the New Afro Art.Store, we offer a selection of prints and original artworks that make African contemporary art easier to access. Our agency work supports artists, creative entrepreneurs, and cultural brands expanding between African and European markets with strategy, positioning, and trusted creative networks.
Our Team
-
Chéria Essieke-Bayer
Founder & Director
cheria@newafro.net -
Gustav Friis
Co-Founder
gus@newafro.net -
Ken Samb
Creative Direction Assistant
ken.samb@newafro.net -
Maria Bayer
Design & Social Media Student Assistant
maria@newafro.net